Welcome to Melissa Knowledge Center
Similar posts
Matching/Deduplication
What is the Difference Between Deterministic Matching and Probabilistic Matching
Deterministic matching and probabilistic matching are the two main matching techniques used when clearing data duplicates.
Matching/Deduplication
What is Survivorship and How Does it Improve Data Quality?
Survivorship is the process of creating a contact record that consolidates all the pertinent information needed about a customer into a single...